This event – starting from a story of passion and wanting to overrun one’s limits – has become a great platform of empowerment:

The idea is that passion and energy are showered on the whole community, The corporate world will love such events because not only can they take part into charities and donate for a good cause but in fact they can even shape and give a face to CSR – Corporate Social Responsibility:

• They can get involved themselves in sports and fitness thanks to great paddling programs
• They can take part in paddling team building
• They can follow up on helping some children as well as follow up on fighting global warming through reforestation

The passion of the paddlers, the dedication of the NGOS, the interest of the corporate world, the public and the social tools that you get these days on the web. Together with OIA events to link this up and make it a meaningful whole – we have a first of it king adventure with a cause: A socially responsible sports event.